Shivora
OVERVIEW
Shivora honors the rich weaving traditions of India while celebrating the dynamic spirit of modern women. I shaped an expressive ethnic fashion brand identity and premium fabric packaging system that elevated Shivora into a celebrated brand for everyday elegance and festive splendor.
Services
CHALLENGES
Fast-Fashion Polyester Flooding:The market was saturated with cheap synthetic prints, requiring Shivora to clearly communicate the skin-friendly breathable luxury of authentic fabrics.
Day-to-Festive Versatility:Appealing to working professionals needing refined office ethnic wear as well as grand celebratory outfits for family festivities.
Boutique Storefront Recognition:Creating striking retail window displays, carry bags, and brand signage that drew immediate foot traffic in bustling fashion market hubs.
Shivora needed a graceful, culturally rooted fashion identity that articulated master weaving craftsmanship, effortless comfort, and contemporary feminine charm.
SOLUTION
Developed a graceful, hand-lettered ethnic wordmark accompanied by intricate loom-inspired motifs in royal plum and saffron gold.
Designed sustainable cloth shopping totes, embroidered saree sleeves, and embossed brass hangtags that reflect artisanal textile value.
Produced seasonal festive lookbooks and digital styling reels showcasing versatile drape techniques, driving record retail and online sales.
