Ixoras Hotel
OVERVIEW
Ixoras Hotel delivers personalized warmth, state-of-the-art corporate amenities, and rejuvenating boutique elegance. I crafted their holistic hospitality brand identity, guest collateral, and digital booking touchpoints to attract both corporate business travelers and celebratory families.
Services
CHALLENGES
Corporate vs. Banquet Dual Positioning:Attracting corporate executives for weekday business stays while establishing the venue as the top weekend choice for family banquets.
Distinction from Generic Business Chains:Standing out from sterile budget chain hotels through authentic hospitality warmth, bespoke culinary flair, and serene interior elegance.
Cohesive In-Room Touchpoints:Ensuring that keycards, toiletries, room service menus, and lobby signage created a harmonious luxury guest journey.
Ixoras Hotel needed an elegant, welcoming boutique hotel identity that radiated modern comfort, culinary excellence, and impeccable service hospitality.
SOLUTION
Crafted an exquisite floral-inspired monogram and sophisticated champagne gold and charcoal palette that conveys warmth, sophistication, and boutique care.
Designed comprehensive hotel guest amenities, leather keycard folders, embossed door hangers, and gourmet fine-dining room service menus.
Formulated corporate weekday travel packages and weekend banquet marketing campaigns that substantially increased annual hotel room occupancy.
