Clearing and Leslea
OVERVIEW
Clearing and Leslea blends classic European tailoring precision with avant-garde modern silhouettes. I shaped their brand identity, fabric swatch books, and atelier showroom collaterals to cater to elite fashion collectors seeking personalized sartorial elegance.
Services
CHALLENGES
Fast-Fashion Brand Dilution:Maintaining exclusive artisanal positioning required clear distance from mass luxury and trend-chasing pret-a-porter lines.
Articulating Bespoke Craftsmanship:Conveying the hundreds of hours of hand-embroidery and individual pattern-cutting required an editorial, museum-quality narrative.
VIP Salon Experience Touchpoints:In-person fitting appointments needed tactile brand assets that reflected the exclusivity of a private Parisian couture salon.
Clearing and Leslea needed an uncompromising high-fashion identity that communicated bespoke exclusivity, master tailoring, and timeless aesthetic prestige.
SOLUTION
Curated an elegant typographic monogram and monochrome luxury palette with gold-foil accents, reminiscent of heritage European fashion houses.
Designed heavy-weight linen garment tags, ribbon-tied rigid garment presentation boxes, and fabric care manuals that elevate every wardrobe delivery.
Produced editorial campaign lookbooks with high-fashion photography that positioned the label in top-tier luxury lifestyle publications.
