How to keep your brand top of mind?

The term top-of-mind awareness in branding represents a brand's top position in the minds of the consumers when they encounter a similar industry or category. It is about keeping your brand alive and thriving in the minds of your audience, in such a manner that it is the first brand they sought to when discovering products in the related business. This blog offers a brief on how you can keep your brand top of mind and why it is vital for the growth of your enterprise. It will highlight topics including:

• 1.Brand Recognition
• 2.Social Media Marketing
• 3.Brand Identity

To understand better, if you were asked to recollect quality smartphone manufacturers, you might recollect Apple or Samsung. If most of you can recollect Apple, then it is the brand with the highest top of the mind awareness.

How to keep your brand top of mind?

1.Elevate Your Brand Recognition

Brand recognition is the ability of your target audience to identify your brand by its elements over another brand. Successful brand recognition takes place when people can recognize a brand through its visual and audible attributes like color, logo, typography, jingles, and advertisement. You can elevate your brand recognition in the following ways:

• Compelling brand story

A brand story is the ‘why’ of your business. It refers to your objective of running the brand and why your customers should trust your credibility. Along with the relevant and compelling graphic design, your brand mandates a brand story that connects with your consumers. A brand story has the power to create valuable connections with consumers. Your target market needs to resonate with your story and values before they will buy what you are offering.

Customers form a bond with the brand that reflects their values. How much have you made available to your audience about your business background? Are you interested in preserving the ecology? Do you support the ongoing issues that might need your support? Does your business lead to any social impact? Be transparent with your customers and offer quality services.

• Be Active In The Market

Out of sight is indeed out of mind in the case of marketing. Your consumers want a piece of information on the activities of your brand. Amidst the heavy competition of companies offering similar products and double heavy marketing, it is not difficult to garner the attention of consumers. You would lose loyal customers due to inactivity and absence from the main screen of your audience. Encourage feedback from your consumers. Let them know you have received their queries and concerns. Give them an opportunity to express their feelings about your business by prompting them to leave reviews directly on the website or ask them to visit your social media pages.

You can create pamphlets and brochures containing all this information and pass out in your retail stores. Use this type of engagement as a promotional opportunity by offering coupons or free products in exchange for feedback. You can also sponsor local, regional, or national events that connect with your niche. If possible, give away branded samples. Increased visibility helps you gain increased brand awareness.

• Provide value to their time

Quality is one of the attributes to help you maintain a long-term relationship with your consumers. Ensure your offering is worthwhile and of superior quality to influence your consumers purchasing decision in your favor. Offer excellent customer service to keep your customers happy and satisfied. Meet-ups can be a fun way to build a community and generate popularity, which in turn helps to keep your brand top of mind. For example, a sweets shop can host an eating competition for its audience. If the situation is not favorable to move out of the residences, host a webinar for your audience. You can create one for addressing the concerns of your consumers or invite industry experts that can deliver valuable information.

Digital marketing is the key component to reach the majority of the audience and keep to keep your brand in the eyes, ears, and minds of the consumers. Digital marketing experts adhere to effective strategies and tactics to ward off possible errors and keep your brand prospering. Yosant Patel is an exceptional brand consultant to go for if you want to increase and enrich your brand awareness.

2.Enhance your Social media marketing

• Consistent and Creative

Social media demands consistency along with creativity. Elevate your social media strategies and take productive advantage of the trends. Tap into the benefits of different social media platforms and explore their opportunities to deliver exceptional content to satiate your audience. Support your audience in social issues that elevate society as a whole. Use your marketing efforts as a way to communicate with them and address any issues they have. Create engaging content with your workforce. Discuss different initiatives your company believes into. Promote your endeavors in social awareness and public welfare. Update visitors on the latest accomplishments by your business or community involvement. Aim for a strong and impactful brand positioning when planning your marketing strategy.

• Invest in Influencer marketing

According to a study, an estimate of 95 percent of marketers who invest in influencer marketing, believe it to be effective. Consumers trust recommendations from influencers. Internet consumers have become averse to the banner advertisement format. This has led to the creation of a concept known as Ad blindness or banner blindness. It is where visitors to a website consciously or subconsciously ignore banner-like information. This issue of ad blindness has developed into a concerning issue for online publishers who have seen their online advertising revenue decline because their ads become ‘invisible’ to their users over time. However, sponsored marketing with the help of social media influencers can help brands build connections and also enhance their brand awareness.

• Measure performance with Analytics

Analytics provide an accurate report of the performance of your social marketing strategy. Measuring on-site performance is equally important to the on-platform metrics like followers, growth, engagement, and distribution. Research if your social media content is able to drive traffic to your website. What is the bounce rate of your website? Google Analytics is an efficient tool to understand your performance. Find creative ways to delight people to improve your engagement and lead generation. Take the help of experts if you find your current performance dripping with every post. A brand consultant precisely understands the analysis and research reports. It can then provide relevant solutions and marketing expertise to help companies successfully sell their products.

To conclude, Top Of Mind awareness elevates your sales and lead generation. It leads to enhanced exposure, brand loyalty, and brand awareness. Your digital marketing initiatives will decide the effectiveness of your online presence. Reform your strategies periodically to have a clear view of what works best for your brand. Don’t stop investing in innovation.