5 Steps To Create A Powerful Brand Identity

Brand identity involves the noticeable elements of a brand, such as the color, design, logo, etc. that identify and distinguish the brand in the mind of the consumers. A strong brand identity can help you communicate the personality of your enterprise to your audience. This blog will provide a brief on how you can create a powerful brand identity. It will highlight the following topics:

• 1. Elements of Brand Identity
• 2. Factors of a powerful brand identity

Strong brand identity requires sufficient time and strategic planning for it to deliver productive results. Your logo design, typography, and color combinations should represent your company values in some way or the other. They have to be relevant. This requires brainstorming creative ideas and displaying them accurately with exceptional designing skills. A precise and intricate understanding of your brand is mandatory.

Elements of Brand Identity

Your brand identity includes more elements than the logo and the color shade. When designing your identity, you need to create a comprehensive visual story that can be utilized for all mediums including your website, applications, and packaging and social media platforms. Other elements of brand identity include typography, graphic design, photography, illustrations, iconography, data visualization, video, web design, and data visualization. Your brand has to excel in these attributes to stay strong and thrive in the competition.

A brand identity should be distinct that has the capability to attract the attention of your target customer. It should be memorable in such a way that your audience can resonate with your brand when they encounter a similar product. Your brand identity should be scalable and flexible so that it can adapt to the new values your brand desires to communicate. It should be cohesive and easy to apply to all the platforms effectively.

How To Build A Strong Brand Identity?

If your brand is in its early stages of preparing to rebrand and not sure where to start, follow these tips to move through the process seamlessly and build a stronger brand identity that sets you up for success.

Step 1: Know Your Brand Persona

A brand persona represents the personality traits, attitudes, and values that your brand displays consistently to connect with a certain audience segment. A brand persona can be a person, character, mascot, or an idea. Brand personas can be categorized into several different groups based on human behavior. A brand persona can be caregiving, competent, excited, rugged, and sophisticated.

Your brand persona has the power to create a connection with your audience. If you don’t choose your persona, the audience will interpret what they can from your branding efforts. That's why you need to create a persona intentionally that is relevant to your brand values and in alignment with your goals.

Step 2. Formulate A Brand Strategy

A brand strategy is a long-term plan that lays the foundation for the success of your brand. It outlines your branding goals and methods of achieving them successfully. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to your target audience. An effective brand strategy has its focus on the Brand purpose and Brand message along with the brand identity.

One of the important metrics for productive brand strategy is brand sentiment. Your brand experience has a greater impact. “The designing of experience is a different part of your brain than the scaling [of] your experience. It’s a different skill set. The scaling experience is a highly analytical, operations-oriented, and technology-oriented problem. The designing of experience is a more intuition-based human, empathetic, end-to-end experience” said Airbnb CEO Brian Chesky. If you want to build a flawless brand strategy, don’t shy away from hiring an expert to help you through. Yosant Patel is one of the leading brand consultants in Mumbai that can offer you with productive strategies that can elevate your branding game.

Step 3: Reform Current Brand Identity

Branding is one of the methods of communicating your business ideals with your audience. Whether you’re building a new brand identity or updating an obsolete one, you have to conduct an efficient analysis of the current state of your brand’s identity and how it can be aligned seamlessly with your brand goals. You can conduct a brand questionnaire. Allow your internal team to answer the questionnaire. The perspective of your employees and stakeholders can play a vital role in developing your brand identity. Also, you can take the help of experts to save your precious time and resources.

A brand consultant can come handy to upgrade a non-efficient strategy. Brand consultants have a wall of experience to lean on and some proven strategies and tactics that can ease your functioning and branding efforts. They can help you with brand positioning, rebranding, and evaluating your brand identity to make it more productive and fruitful.

Step 4: Identify Your Competition

Your brand identity has to stand apart in this competitive market. It should have the capacity to distinguish from the other brands and grab the attention of your target audience making your brand visible and remarkable. Brand Competition can be defined as the competitiveness between companies offering a similar line of products or services in the same target market and to the same target audience with the goal to have the higher market share, increased revenues, huge profits, and growth.

Effective market research, customer feedback, and social media platforms can assist you in your search to identify your competitors. Research for your product and identify the companies that are involved. Customers are the key to identify your direct competitors. Customers often reveal unexpected competitors that you might not be aware of in the process.

Step 5: Compelling Graphics

Branding mandates a pleasing experience. Invest in impactful graphic design with creative ideas to deliver a valuable experience to your target audience. Invest in your branding elements, they support each other to elevate your branding altogether. Let your brand logo be distinct and relevant. Adhere to appropriate usage of colors and shade that represent your brand values effectively. Once you have a strong logo, you can explore your color palette. Color is a great tool to differentiate your brand from competitors. Colors do represent strong emotions. You have to be precise and confident about the colors that represent your brand.

To conclude, a strong brand identity is impactful, compelling, and relevant. It aligns with your brand values and goals. A successful brand identity has an appealing outlook as well as a strong foundation of values.